A clear and well-structured pricing table can increase conversions without changing the product at all. Most visitors do not leave because your price is too high. They leave because they feel confused. They cannot clearly see the difference between pricing plans.

In this guide, we’ll share some practical pricing table optimization tips to help you convert visitors into customers. We’ll incorporate this guide with real examples from trusted companies like Stripe, Shopify, and Notion. Hope you will enjoy it a lot.

Tip 01: Limit Choices to Reduce Decision Fatigue

When visitors land on your pricing page, they want clarity, not complexity. If they see too many plans, their brain shifts from deciding to comparing. That comparison takes effort. Limiting choices means reducing mental load so users can decide quickly and confidently.

What to Do for Reducing Decision Fatigue

Keep your pricing table to 3 plans. Three is ideal because it creates natural contrast: low, middle, and high. And it’s better not use the pricing table for experimentation unless you have a clear purpose and strategy in mind.

If you have special vision, you may stretch the table to 4 plans. But again, don’t do this for experimentation or whimsy. There is strong data behind this structure.

Why This Helps Visitors Decide Faster

Three-tier pricing tables show a predictable pattern called the 66-23-11 rule. According to Harvard Business Review –

Around 66% of customers choose the middle plan. 23% choose the lowest plan. Only 11% choose the highest premium plan.

This means most people naturally move toward the center option. If you have more than three plans on the pricing table, there is a high chance they will struggle to make a final decision. In special cases, you may have four plans, but don’t do this only for experimentation.

RingCentral found in an A/B testing that switching from four plans to three increased conversions by over 37%, while reducing plans to two decreased conversions. Actually, customers have a natural tendency to prefer the middle item in a horizontal or vertical array.

Learn how to create a high-converting pricing table in WordPress.

Real Example

HubSpot uses a simple three-plan structure on most of its pricing pages. Each plan is clearly separated and easy to understand. There are no unnecessary variations shown at first glance. This clean structure makes comparison simple and quick.

Note: You might be confused, as there are four columns in the table. Actually, the free plan doesn’t necessarily belong to the main pricing table. Most software companies and service agencies offer a limited free trial so that users can get an idea about their product.

How to Apply This in WordPress

When creating your pricing table in WordPress, begin with exactly three columns and design the layout around that structure. Keep spacing consistent and feature rows aligned so comparisons feel balanced. Avoid adding extra columns solely to display all offers at once.

If you have additional plans, do not crowd the main table. Place them on a separate page and add a small link like “View all plans” below the table. This keeps the primary decision focused while still allowing advanced users to explore detailed options.

Tip 02: Visually Highlight the Recommended Plan

When visitors compare multiple plans, they naturally look for a safe or standard choice. If there is no clear visual signal, they spend extra time comparing every feature. That extra effort creates hesitation. Highlighting one plan gives them mental support.

What to Do for Highlighting a Plan

To highlight a plan effectively with an aesthetic appeal, there must be a combination of both design and content. You may consider the following things to do this.

• Use Visual Contrast

Make your target plan stand out with a different background color, a thicker border, or a slightly larger column size. The difference should be noticeable but not aggressive.

• Add a Descriptive Badge

Place a ribbon or badge at the top of the column. Use labels like ‘Most Popular,’ ‘Best Value,’ or ‘Recommended.’ This instantly signals that this is the preferred choice.

• Enhance the Call-to-Action (CTA)

Give the highlighted plan’s button a stronger, high-contrast color. The button should attract attention without breaking your overall design balance.

Why This Helps Visitors Decide Faster

Visually highlighting a plan uses the Center-Stage Effect, a cognitive bias where items in the middle appear more important.

Consumers often select the central option, assuming it’s the most popular or best-recommended product. Recent data reveals that conversion increases by 13.2% when plans are highlighted well. Highlighting a plan also boosts profits and attention.

According to McKinsey & Company, businesses that use smart pricing and show plans clearly have increased their profits by up to 6%. Studies also show that when people scan pages in an “r” pattern, they notice highlighted plans faster and pay more attention.

Real Example

Below is the pricing table of Mailerlite, a well-known digital marketing solution. You can see it has multiple plans. But they have highlighted one of them, naming ‘Best Value.’ They have used a borderline with a distinguishable color to make it look different.

How to Apply This in WordPress

Most WordPress pricing table plugins include a built-in option to feature a column.

• Use a Background Color and a Border

Highlight the entire column by changing its background color and adding a border. Make sure it stands out from other plans but still looks clean and professional.

• Add a Ribbon or Badge

Look for a ‘Badge’ or ‘Ribbon’ option inside the block settings. Add short text like ‘Most Popular’ and position it at the top of the highlighted column for maximum visibility.

• Highlight Subtle, Not Flashy

Keep the highlight subtle. Avoid bright or flashy colors. The goal is to guide users’ eyes without overwhelming them or breaking the page design.

Tip 03: Use Plan Naming That Signals Who Each Plan Is For

When someone visits your pricing page, they want to find the right option quickly. Generic names like “Plan A” or “Level 1” make them read all the features to figure out if the plan suits them. This wastes time and can feel confusing.

Instead, you can use plan names that show exactly who the plan is for. This helps visitors find their match in seconds and makes choosing the right one easier.

What to Do for Clearer Signaling

Use descriptive labels that explain the ideal user for each plan. Make these labels easy to see and read. For example:

• Best for Beginners – for the entry-level plan.
• For Growing Teams – for the mid-level, popular option.
• For Large Businesses or Custom – for high-end enterprise plans.

Why This Helps Visitors Decide Faster

When a plan is clearly labeled for a specific type of user, visitors instantly understand if it applies to them. They don’t need to read every feature or compare multiple plans. This reduces mental effort and speeds up the decision-making process.

People naturally look for the option that fits their situation. By signaling the target audience with labels like “Best for Beginners” or “For Growing Teams,” you create instant recognition. This self-selection builds confidence and encourages faster, more certain purchases.

Real Example

Notion does this really well. Their plans are labeled like ‘Free for individuals,’ ‘Plus for small teams,’ ‘Business for growing businesses,’ and ‘Enterprise for organizations.’ Visitors can immediately find the plan that fits them without reading every feature.

How to Apply This in WordPress

Doing this on pricing tables is also as simple as the other tips. But you need to ensure you maintain the following points.

• Add a Sub-header: Place a small text under the plan name with your ‘Best for…’ label.
• Use Badges: If your pricing table plugin supports it, add a small ribbon or badge to show who the plan is for.
• Keep it Short: Use 2–4 words per label. The goal is a quick signal, not a full explanation.

Using clear plan naming like this makes your pricing page faster to understand and increases the chances visitors choose the right plan quickly. Check the best pricing table WordPress plugins.

Tip 04: Show Discounts Clearly to Highlight Value

When visitors see only one price, they have no reference point. They do not know if the price is high or fair. Because of this, they may hesitate. But when you show a higher original price first and then a discounted price, you give them a better and clearer comparison.

This helps them move their focus from the cost to the savings. So, instead of thinking about spending money, they start thinking about getting a deal.

What to Do for Showing Discount Clearly

To show discounts properly, you need both clear numbers and smart visual design. These small changes can make a big difference.

• Show the Original Price Using Strikethrough

Display the previous or regular price with a line through it, like $99. This is your anchor. It tells visitors, ‘This was the real value before.’ When they see the lower price next to it, the discount feels real and attractive.

• Emphasize the Current Price Visually

Your discounted price should stand out the most. Make it larger than the other text. Use bold font. Use a strong, high-contrast color. The current price must be the first thing people notice in that column.

• Add a Simple “Save $X” Message

Do not let visitors calculate savings in their heads. Tell them clearly. Add a small message like “Save $20” or “20% Off.” This removes mental effort and strengthens the feeling of getting a good deal.

Why This Helps Visitors Decide Faster

There is a strong research background behind this claim. According to growthsuite.net,

Reference pricing with strike-through displays increases purchase intent by 20–30% compared to showing a sale price alone.

Besides, when visitors see a discounted price immediately on a product page rather than only at checkout, conversion rates improve by 25–40%. Price anchoring actually works because of a common mental bias.

The first number people see becomes the standard in their mind. This is called the “Reference.” Next, the discounted price feels smaller and more affordable.

Instead of asking, “Is this expensive?” They ask, “Is this worth it?” The value becomes clear in simple math.

Learn how to create a horizontal pricing table in WordPress.

Real Example

Hostinger is a well-known web hosting company. If you visit its pricing page, you’ll see a higher pricing figure in a comparatively smaller font with a strikethrough. They set this price by evaluating the standard hosting rates in other well-known hosting platforms.

Below the reference prices, they set a sales price with a comparatively bigger font. Thus, they optimize the pricing table.

How to Apply This in WordPress

Most WordPress pricing table blocks and plugins allow custom text and styling options.

• Use Text Styling for Crossed-Out Prices

Use the “strikethrough” option in your editor for the original price. If your tool does not have this feature, you can use an HTML block and apply the <s> tag manually.

• Make the Final Price Larger and Colorful

Adjust the typography settings. Make the current price at least 20–30% larger than the surrounding text. Use a darker or stronger color so it stands out clearly.

• Place Savings Messages Near the Plan Header

Add your “Save $X” message near the top of the column. You can use a badge, subtitle, or small label above the price. This ensures visitors see the value immediately when scanning the table.

Tip 05: Make Feature Differences Scannable, Not Readable

Most visitors do not read pricing tables word by word. They scan. Their eyes move quickly from top to bottom and left to right. If your features are written in long sentences, users will feel tired.

But if your layout is clean and visual, they can understand differences in seconds. So, your goal is not to make them read but help them scan.

What to Do for Making Features Scannable

Keep all features in the same order for every plan. Do not change the sequence. When rows are aligned properly, users can compare columns instantly without thinking.

• Use Icons

Icons convey messages faster than words. A simple checkmark means “included.” A cross means “not included.” Visitors can understand without reading the full texts.

• Avoid Long Feature Descriptions

Keep feature names short and clear. Do not write full sentences inside the table. If a feature needs explanation, add a small tooltip icon instead of extra text.

Why This Helps Visitors Decide Faster

Users scan patterns, not sentences. The human brain detects shapes and symbols much faster than text. When features are aligned and supported by icons, comparison becomes visual. Visitors do not need to read every word.

Besides, icons reduce mental effort, and short text reduces confusion. When scanning becomes easy, decisions become faster.

Real Example

SendGrid is a well-known email marketing solution. it uses very clean comparison tables. Their pricing pages rely heavily on checkmarks and aligned feature lists. This allows visitors to compare plans quickly without reading long descriptions.

How to Apply This in WordPress

Keep feature wording identical across all columns. Use icons together with short text. Most WordPress page builders and table builder plugins allow you to add icon lists easily. If a feature is not available in a plan, apply a icon or use strikethrough text.

This keeps the structure balanced and honest. When users can compare your plans in five seconds without reading long lines, your pricing table is working correctly.

Tip 06: Reduce Fear By Adding Trust Signals Close to the Action Button

Many visitors feel ready to buy. But right before clicking the button, they hesitate. They think, ‘What if this does not work for me?’ This small fear can stop the decision. If you add trust signals near the action button, you remove that fear at the exact moment it appears.

What to Do for Reducing the Fear

Adding a simple trust element close to your main CTA button can remarkably reduce the fear. These elements could be:

• Money-Back Guarantee: A clear refund policy lowers risk. Even a short line like ’30-day money-back guarantee’ builds confidence.

• Cancellation Note: Tell users they can cancel anytime, so they won’t be charged at the next renewal time. This makes the commitment feel flexible, not locked.

• User Count or Social Proof: Mention how many people are already using the product. For example, ‘Trusted by 10,000+ users.’ This shows others have already made the same decision.

Keep these trust elements short and direct. They should calm users, not overwhelm them.

Why This Helps Visitors Decide Faster

According to a Trustpilot Consumer Trust Report,

71% of consumers are more likely to complete a purchase if the website displays trust signals or ‘risk-reduction’ messaging (like guarantees).

From another report, a simple trust signal (like ‘No credit card required’ or ‘Cancel anytime’) directly under a CTA can increase conversion rates by up to 20%.

It’s because trust signals lower perceived risk. When risk feels low, action feels safe. And when action feels safe, decisions happen faster.

Real Example

Ultimate Blocks is a promising block plugin for the Gutenberg editor with 25+ custom blocks. You can see that they mention ’30-day money-back guarantee’ right below the CTA button, so it can easily catch people’s eyes.

How to Apply This in WordPress

Add a small text row directly below your pricing button. Keep the text simple and factual. For example:

• Cancel anytime
• 30-day money-back guarantee
• Used by 10,000+ people
• No hidden fees

Do not use hype or promotional language in this area. Avoid words like ‘amazing’ or ‘incredible.’ This space is for reassurance, not marketing.

Tip 07: Match CTA Language to Commitment Level

Your button text carries emotional weight. If the words feel too strong for the offer, visitors may hesitate. If the words match the level of commitment, the action feels natural and safe. The CTA should reflect what the user is actually agreeing to.

What to Do for Matching CTA Language

Adjust your button text based on the plan type. You can consider the following suggestions in the CTA copy.

• Free plan: Use soft and safe language like ‘Start Free’ or ‘Try for Free.’ This reduces fear because users know there is no payment risk.

• Paid monthly plan: Use action-based but balanced language like ‘Upgrade Now’ or ‘Get Started.’ This feels like progress, not pressure.

• Lifetime plan: Use clear ownership-focused wording like “Get Lifetime Access.” This highlights long-term value.

Do not use the same CTA text for every plan. Each plan has a different commitment level. Your wording should reflect that difference.

Why This Helps Visitors Decide Faster

According to Baymard Institute – E-commerce Checkout UX Research,

70% of online buyers feel more confident when the button explains the result.

For example, ‘Start My Trial’ feels clearer than ‘Sign Up.’ Result-based language reduces confusion. It also reduces decision stress.

From another report, using soft and low-pressure words like ‘Get’ or ‘Start’ instead of ‘Buy’, ‘Submit’, and ‘Order’ can increase clicks by up to 90%.

Clear wording, built with softness, can build trust and empathy, which ultimately leads visitors to decide faster.

Real Example

Slack adjusts CTA wording carefully based on plan type. Their free plan invites users to start without pressure. Paid plans use upgrade-focused language that reflects the added features and cost.

How to Apply This in WordPress

Customize each button’s text individually inside your pricing table settings. Avoid using generic CTAs like ‘Buy Now’ for every plan.

Think about what the user is truly doing when clicking the button. Then choose words that make that action feel simple and safe.

Tip 08: Optimize the Table for Mobile Decision-Making

Over 50% of users visit websites on mobile devices today. So, if your pricing table isn’t optimized for mobile screen sizes, you’ll miss a significant number of potential customers. However, optimizing pricing tables for small screens is really difficult.

On a small screen, a three-column table becomes hard to read. Text looks crowded. Comparisons feel messy.

What to Do for Mobile Optimization

Mobile pricing needs a different structure. It should feel simple and focused. You can consider the following points for optimizing your pricing tables for mobile phones.

• Stack Plans Vertically on Mobile: Instead of showing plans side by side, stack them one below another. This makes each plan easier to read.

• Preserve Highlights and Ribbons: If one plan is marked as ‘Most Popular’ or ‘Recommended,’ keep that highlight visible on mobile. Do not remove badges or visual emphasis when stacking.

• Show One Plan per Screen: Design the spacing so that users mainly see one full plan at a time. This creates focus. It prevents visual overload.

Why This Helps Visitors Decide Faster

Mobile users do not compare plans the same way desktop users do. On a desktop, people compare side by side. On mobile, they scroll. This means mobile users decide sequentially, not comparatively. They look at one plan, scroll, then look at the next.

If too many elements appear at once, the brain feels overloaded. But when users see one plan clearly at a time, mental effort decreases. Less effort leads to faster decisions.

Real Example

Figma stacks its pricing plans cleanly on mobile devices. The layout stays organized. Important highlights remain visible. Each plan feels clear and easy to evaluate while scrolling.

How to Apply This in WordPress

Enable responsive stacking in your pricing table block or plugin settings. Today, all the most modern page and pricing table builders allow you to set breaking points or apply different layouts, especially for mobile screen sizes.

Preview the mobile version before publishing. Do not rely only on the desktop view. Check if spacing, button size, and text readability are perfect for small screens. Once everything is perfect, publish it.

Tip 09: Use Subtle Urgency Without Pressure

Urgency can trigger users to make decisions faster. But there is a big difference between gentle encouragement and aggressive pressure. If users feel pushed, they may lose trust. If they feel guided, they are more likely to act. The goal is to create motivation without creating fear.

What to Do for Creating Subtle Urgency

In the following ways, you can create a sense of subtle urgency in the pricing page on different occasions.

• Highlight Savings: Show clear savings like ‘Save $40 per year’ or ‘20% Off Annual Plan.’ This gives users a reason to act now without feeling forced.

• Emphasize Best Value or Popular Choice: Add a small ribbon that says ‘Best Value’ or ‘Most Popular.’ This gives social guidance. Many users prefer choosing what others choose.

Keep the tone calm and informative. The message should feel helpful, not dramatic.

Why This Helps Visitors Decide Faster

A study published in the Journal of Marketing Research found that

While urgency can increase short-term sales, ‘aggressive’ or ‘artificial scarcity can actually lower a consumer’s long-term evaluation of the brand.

Besides, according to a report by Sprout Social, 94% of consumers are likely to be loyal to a brand that offers complete transparency. So, always be authentic and create subtle urgency if you don’t want your brand to be destroyed.

Real Example

Kinsta is a popular platform for managed WordPress hosting. It uses a calm value framing on its pricing pages. Instead of dramatic countdown timers, it simply shows how much you can save by subscribing to those respective plans annually.

How to Apply This in WordPress

We have already suggested some similar approaches above.

• Small Ribbons: Using a small ribbon or badge, you can display copies, like ‘Save $40’ or ‘Best Value’ at the top of a pricing column.

• Avoid Countdown: Don’t use this element randomly. You can definitely use it during the campaign period, but not always.

Finally, keep your urgency messages short and factual. When urgency feels honest, visitors move forward with confidence instead of doubt.

Tip 10: Run the 10-Second Pricing Table Test

Your pricing table may look beautiful. But beauty does not guarantee clarity. Visitors do not study your page carefully. They scan it quickly. If they cannot understand it within seconds, they may leave. That is why you need the 10-second test.

What to Do for the 10-Second Test

To run the 10-second test, ask yourself the following three simple questions:

• Can users identify the recommended plan in 3 seconds?

When someone lands on the pricing page, the ‘Best Value’ or ‘Most Popular’ plan should stand out instantly. If it blends with the others, your hierarchy is weak.

• Can they understand why it’s better in 5 seconds?

The benefits of the recommended plan should be obvious. Users should quickly see more features, better value, or savings without reading long text.

• Can they find the CTA in 10 seconds?

The action button must be easy to spot. It should be clear, visible, and placed where users expect it. No hunting. No confusion.

Why This Helps Visitors Decide Faster

Online attention spans are short. Besides, people do not buy what they do not understand. If clarity fails in the first few seconds, conversions drop. And this happens no matter how good your price is.

The 10-second test forces you to remove clutter. It helps you focus on structure, hierarchy, and clarity. When understanding is instant, decisions become faster.

Real Example

GitHub has pricing pages that pass this quick-scan test. The layout is clean. The recommended plan is easy to notice. Features are structured clearly. Buttons are visible without effort.

How to Apply This in WordPress

We have already provided some questions above that you should ask yourself regarding the pricing page. We are mentioning them once again:

• Is the recommended plan clear?
• Is the value difference obvious?
• Is the button easy to find?

Step back from your screen. Pretend you are a first-time visitor. Scroll to your pricing table. Count 10 seconds. Do not read deeply. Just scan.

If you fail to get answers quickly to these questions, your pricing table definitely needs adjustment and simplification.

Find out what slows the understanding. Remove it, shorten text, improve spacing, and strengthen visual contrast.

Best Plugins to Create High-Converting Pricing Tables in WordPress

You will find numerous great plugins in WordPress to create high-converting pricing tables. Let’s get introduced to the two best ones.

WP Table Builder

WP Table Builder is a drag-and-drop table plugin. It gives full control over layout, column width, background colors, ribbons, buttons, and feature rows. This makes it easy to apply all the pricing optimization tips discussed above. You can create as many columns as you want and highlight a recommended one.

You can stylize it with contrast, add badges like ‘Most Popular,’ style strikethrough prices, insert icons for feature comparison, and place micro-reassurance text under CTAs. It also offers pre-designed templates for pricing tables, responsive stacking for mobile, and flexible content elements inside cells.

Tableberg

Tableberg is a modern block-based table builder designed for the Gutenberg editor. It allows you to build structured pricing tables using native blocks with advanced styling controls. You can easily create column layouts, visually highlight a featured column, customize CTA buttons, add badges, and maintain consistent feature rows with icons.

Its strong, responsive behavior helps stack plans properly on mobile, which supports faster decision-making. Tableberg also focuses on clean design and performance, which keeps pricing tables lightweight and fast-loading. It offers flexibility while still supporting all major high-conversion pricing strategies discussed in this guide.

Final Thoughts: Faster Decisions Come From Clarity, Not Pressure

A high-converting pricing table is not about tricks. It is about clarity. When visitors understand your plans quickly, they feel confident. Simple structure, clear feature comparison, honest CTAs, etc., all work together to remove confusion and make them confident.

Pressure may create short-term clicks, but it damages trust. Fake urgency, complex layouts, and unclear messaging increase doubt. Instead, focus on making your pricing easy to scan, compare, and trust. When users clearly see value, they do not need to be pushed.

In the end, better conversions come from a better understanding. If your pricing table answers questions in seconds, highlights value naturally, and removes fear near the action button, visitors will move forward on their own.

Running a B2B operation on WooCommerce presents unique challenges. From managing different pricing tiers for business customers to handling quote requests and restricting access to certain products, B2B stores require specialized functionality.

B2BKing addresses all this by transforming WooCommerce into a full-featured wholesale platform. With over 137 features and more than 10,000 active installations, it has established itself as a top option for any store dealing with business customers.

The plugin brings together essential tools such as business registration, customer group management, tiered pricing, bulk order forms, and quote handling into a single, integrated system.

Now let’s take a detailed look at B2BKing, how its features work in practice, and whether it provides a complete solution for building a B2B and wholesale store with WooCommerce.

Business Registration

One of the key requirements for any B2B store is the ability to distinguish between regular consumers and business customers. B2BKing addresses this through its comprehensive registration system, which allows store owners to create separate registration forms for B2B and B2C customers.

Hybrid B2B & B2C setups are also well supported, and the plugin allows selling to both at the same time. Adding B2B support to an existing B2C setup is another common scenario the plugin is designed to handle.

The plugin supports nine different types of custom registration fields, including text inputs, file uploads, dropdown selectors, date pickers, and telephone fields. This flexibility enables businesses to collect essential information such as company names, VAT numbers, business licenses, and trade references during the registration process.

Store administrators can configure automatic or manual approval workflows for each registration role, ensuring that business accounts are properly vetted before gaining access to wholesale pricing and features. The system also supports VAT validation for European businesses through VIES integration.

Bulk Order Form

Traditional e-commerce interfaces work well for consumers browsing individual products, but wholesale buyers typically need to order multiple items quickly. B2BKing includes a dedicated wholesale order form that streamlines this process.

The bulk order form features AJAX-powered search functionality, allowing buyers to find products by name or SKU without page reloads. The plugin offers three different theme options for the order form, each with its own visual design and layout.

Buyers can add multiple products to their cart simultaneously, specify quantities inline, and even save frequently ordered items as purchase lists for future use. The plugin also supports CSV upload functionality, enabling buyers to import entire orders from spreadsheets. 

Guest Access Restriction

Many B2B businesses prefer to keep their pricing confidential or restrict website access entirely to approved customers. B2BKing provides granular control over what guest users can see and do on the site.

Store owners can hide prices from logged-out users, displaying messages like “Login to view prices” instead. The plugin can also hide the entire website from guests, redirecting them to a login page until they authenticate.

For businesses that want to generate leads while maintaining price confidentiality, there’s an option to replace standard pricing with “Request a Quote” buttons for guest visitors. These access restrictions can be applied globally or configured for specific products and categories, providing flexibility for stores that sell to both wholesale and retail customers. The feature integrates seamlessly with the registration system, creating a natural pathway from discovery to account application.

Tiered Price Table

Volume-based pricing is a cornerstone of wholesale stores. B2BKing includes a tiered pricing system that automatically adjusts prices based on quantity ordered. Store administrators can configure multiple price tiers in the backend, specifying quantity thresholds and corresponding unit prices for each level.

The plugin then generates a tiered pricing table that displays directly on product pages, showing customers exactly how much they can save by ordering larger quantities. This transparency helps drive larger orders while eliminating confusion about pricing structures.

The tiered pricing system works independently for each customer group, meaning different business types can have different volume discount structures for the same products. Pricing data can be managed individually per product or imported in bulk through CSV files, making it practical to maintain complex pricing structures across large catalogs.

Bulk Variations Table

Variable products with multiple attributes present a particular challenge in wholesale scenarios. Standard WooCommerce variation dropdowns require selecting each combination individually, which becomes tedious when ordering multiple sizes or colors of the same product.

B2BKing addresses this with a bulk variations table that displays all available variations in a grid format. Buyers can see all options at once and enter quantities for multiple variations simultaneously, adding everything to cart with a single action.

This tabular approach is particularly useful for apparel, where buyers often need to order the same item across multiple sizes, or for products sold in different colors or configurations. The variations table integrates with the tiered pricing system, so volume discounts apply correctly across combined variation quantities when configured to do so.

Quote Requests & Offers

Not every B2B transaction follows a fixed price model. Large orders, custom configurations, and new customer relationships often require negotiation.

B2BKing provides a complete quote request and offer system to handle these scenarios. Customers can request quotes for specific products or their entire cart, submitting inquiries through customizable forms with configurable fields. These requests flow into B2BKing’s built-in conversation system, where store managers can discuss requirements, negotiate terms, and ultimately convert quotes into purchasable offers.

The offers feature allows administrators to create custom packages with specific products, quantities, and negotiated prices. Offers can be sent via email, downloaded as PDF documents with company branding, and purchased directly by customers from their account dashboard. This workflow supports everything from simple price negotiations to complex multi-item proposals, making it suitable for businesses with diverse quoting needs.

B2B Customer Groups

Different business customers often warrant different treatment based on factors like order volume, relationship duration, or business type. B2BKing organizes customers into groups, providing a framework for differentiated experiences.

Store administrators can create unlimited customer groups and assign buyers to them manually or automatically based on their registration role. Each group can have its own pricing structure, with wholesale prices set at the product level for each group. Payment and shipping method availability can be controlled per group, allowing stores to offer invoice payment terms to established customers while requiring prepayment from newer accounts.

Groups also serve as targets for dynamic rules and visibility settings, making them the foundation for most of the plugin’s differentiation capabilities. The group system supports both pure B2B stores and hybrid B2B/B2C operations where wholesale features only appear after customers log in with appropriate accounts.

Product Visibility

B2B catalogs often contain items that should only be visible to certain customers. A manufacturer might offer products exclusive to specific distributors, or a wholesaler might restrict certain brands based on territorial agreements.

B2BKing includes a visibility system that controls which products and categories each user group can see. Visibility rules can be set at both the product and category level, with products optionally inheriting their category’s visibility settings. When products are hidden from a user, they disappear completely from the store experience, including search results, category pages, and related product sections.

For cases where products should be visible but not purchasable, the “hidden price” dynamic rule can grey out the add-to-cart button while keeping the product listing visible, accommodating scenarios where awareness matters even when direct purchase isn’t permitted.

Subaccounts

Business purchasing often involves multiple people within an organization. A company might have separate individuals handling product selection, order approval, and invoice payment.

B2BKing’s subaccounts feature addresses these multi-user scenarios by allowing parent accounts to create and manage additional user accounts under their company umbrella. Parent account holders can set up subaccounts with specific permissions controlling what each user can do. Available permissions include placing orders, viewing order history, accessing conversations, managing purchase lists, and viewing offers.

The system tracks which subaccount places each order through a “Placed by” column in order management, maintaining accountability within organizations. Subaccounts inherit the parent account’s pricing and visibility settings while maintaining their own login credentials, enabling businesses to delegate purchasing tasks without sharing account access or losing the benefits of their negotiated terms.

Dynamic Rules & Discounts

The most flexible aspect of B2BKing is its dynamic rules engine, which allows store owners to create conditional pricing and behavior modifications based on various criteria.

Rules can apply discounts (either percentage or fixed amount), set specific prices, hide prices, configure free shipping thresholds, establish minimum and maximum order requirements, enforce quantity multiples, grant tax exemptions, or add fees. Each rule specifies who it applies to (specific users, groups, or user categories) and what products or categories it affects.

Conditions can require minimum quantities or order values before triggering, enabling sophisticated scenarios like “10% discount on Category X for Group Y when ordering at least 100 units worth at least $1,000.” Multiple rules can stack, and the system handles conflicts through priority settings. This rules engine effectively allows store owners to implement complex business logic without custom development, covering everything from simple group discounts to intricate contractual pricing arrangements.

B2BKing

Istiak Rayhan

B2B Registration & Approval

Wholesale Pricing & Tiered Pricing

Bulk Ordering (Order Form / CSV / Lists)

Quotes & Offers Workflow

Rules, Visibility & Customer Groups

Summary

B2BKing is a comprehensive WooCommerce plugin for building a B2B and wholesale store. It combines business registration, customer groups, tiered pricing, bulk ordering tools, product visibility controls, and quote requests in one system

4.8

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Conclusion

B2BKing is a comprehensive solution for WooCommerce stores that need wholesale and B2B functionality. It covers the major requirements of business-to-business commerce, from registration and access control through pricing and order management.

The plugin offers both a free version with core features and a premium version with the complete feature set. For store owners evaluating B2B solutions, B2BKing addresses many common wholesale requirements within a single integrated package. 

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Are you considering launching a multivendor eCommerce website? If so, you may have heard of Dokan Multivendor, a powerful plugin for WordPress that enables you to create and manage an online marketplace with ease. Dokan is a popular solution that has been used by thousands of businesses around the world, from small start-ups to large enterprises. But is Dokan the right fit for your eCommerce business?

In this comprehensive review, we’ll take a closer look at Dokan and evaluate its features, benefits, and drawbacks. We’ll explore how it can help you launch and manage your own online marketplace, as well as the potential challenges you may face when using it. 

Whether you’re an entrepreneur, a marketer, or a developer, you’ll get valuable insights into how Dokan works and whether it’s a good fit for your business needs. We’ll also compare it to other popular multivendor eCommerce solutions on the market. 

By the end of this review, you’ll have a clearer understanding of what Dokan can offer you and whether it’s worth investing in for your eCommerce business. So, let’s dive in and explore the world of Dokan!

What is Dokan Multivendor?

Dokan is the number 1 WordPress multivendor plugin to create any type of marketplace. With more than 60K active installations and 4.6 out of 5 ratings, this is the most popular multivendor solution available. 

Using Dokan plugin, you can turn your regular WooCommerce store into a fully functional marketplace where multiple vendors can sell their products.

The Dokan plugin provides features such as vendor registration, vendor dashboard, commission management, product management, order management, and more. It also supports various payment gateways, shipping methods, and tax options.

Using Dokan Multivendor Plugin, vendors can register themselves, create their own profiles, and manage their products, orders, and shipping methods. The plugin also provides a front-end dashboard for the vendors to manage their stores and sales.

Dokan Multivendor Plugin is a popular choice for creating multi-vendor marketplaces as it is user-friendly, customizable, and offers a range of features to make marketplace management easy for both the store owner and vendors.

Key Features of Dokan Multivendor Plugin 

Dokan is a feature-rich WordPress multivendor plugin. This plugin comes with a wide range of powerful features. In this segment, we are going to discuss the Dokan top features in three categories: 

1. Top Features for Admins 

• Vendor Management UI: Admin can manage vendors capabilities and access important information related to vendors using this feature. 
• Multiple Commission Types: This feature helps admins to set global, vendor-specific, category-specific, or product-specific commissions for vendors. 
• Admin Reports: You as an admin can check earning reports of different stores by day, year, and vendor, all in one place using this feature. 
• Coupon Creation: This feature will come in handy if you want to create coupons for your vendors or products. Also, you can allow your vendors to create coupons on their products by using this feature. 
• Making Announcements: If you want to communicate with your sellers, Dokan plugin lets you do that by sending announcements right to their dashboards.
• Automatic Withdrawal Disbursement: Dokan allows you to schedule withdrawal time for vendors with ease. 
• Product Advertising: You can increase your marketplace earnings by offering vendors to promote their products in the marketplace using this feature. 

2. Top Features for Vendors

• Shipping Management: It lets vendors manage their shipping rates with several options, and use popular shipping solutions for delivery.
• Social Login & Registration: Nowadays, social login is a common scenario. You as a vendor can allow your customers to register or log in to your store using their social profiles like Facebook, Linkedin, Twitter, and Google.
• Earning Reports & Statements: This feature helps vendors to get a real-time overview of their finances with breakdowns of their earning reports right on their dashboard.
• Frontend Variable Products: Both admin and vendor can create variable products simply from the frontend using this feature. 
• Product Bulk Edit: Vendor can change product status, allocate disccounts, and more for a bulk amount of products at the same time with this feature.
• Withdraw System for Vendors: There is a minimum amount set by the admin for vendors. Once vendors achieve that amount, they can easily withdraw their income in no time.
• Order Management: This feature helps vendors to easily manage their orders and get notified on every new order. 

3. Top Features for Customers

• Email Notifications: Dokan sends notifications to customers every time when there is a change in order details and status. 
• Multiple Product Category: Dokan lets customers to discover products easily by selecting desired categories in the marketplace.
• Ajax Live Search: Live search is one of the most expected features on an online marketplace. Regardless to say Doakn comes with the Ajax Live Search feature.  
• Follow Store: Dokan allows customers to follow their favorite stores so that they can get updates from their favorite stores.  

35+ Premium Modules of Dokan Multivendor Plugin 

Dokan comes witb 35+ premium modules for you. These are the premium modules that means you can not access and use them while you’re using the Dokan free AKA lite version. Modules are basically implemented to enhance the functionality of your marketplace. 

So, let’s check some of the most popular modules of Dokan multivendor plugin: 

1. Auctions Module: If you want to host an auction for any of your products, you can do that using this premium module. Then customers can bid on your products just like a real-time auction event.  
2. Vendor Staff Manager: You can manage staff, such as adding new staff members, assigning their roles, giving permissions, and managing their access to the vendor dashboard, using this module. 
3. Geolocation Module: This module enables vendors to specify their location, which helps buyers to search for products based on their location. 
4. Product Add-ons Module: If a vendor wants to offer additional product options, such as add-ons, upgrades, and accessories, this module can help him to do that. 
5. Live Search Module: This is one of the most popular module of Dokan. It provides real-time search functionality that helps customers find products quickly and easily. 
6. PDF Invoice Module: PDF invoice is a must for an online transaction. You can use this module to generate invoices automatically for each order. Also, this module lets you customize the invoice layout and design as per your requirements. 
7. Stripe Connect Module: Stripe Connect is another popular module of Dokan multivendor plugin. It enables vendors to receive payments directly from customers using Stripe Connect. It supports various payment methods such as credit cards, Apple Pay, and more.
8. Product Zoom Module: If you want to allow you customers to view a product in more details, you can use this module. This module provides a zoom functionality for each product. 
9. Vendor Subscription Module: This module allows vendors to subscribe to different subscription plans, which provide various benefits such as reduced commission rates, priority support, and more.
10. Product Import-Export Module: Product export-import is very crucial for a vendor. You can use this module to import or export your products in bulk using CSV files. 

Top Integrations, Free Plugins, and Mobile Apps of Dokan Plugin 

To push your marketplace capabilities beyond boundaries, Dokan comes with a few top integrations, free plugins, and mobile apps. Let’s focus on that: 

a) Dokan Integrations

Dokan integrations are completely free to use. You can leverage these integrations to make the best use of Dokan and add some remarkable features to your marketplace. Here are top free integrations for Dokan multivendor plugin: 

• YOAST SEO
• WooCommerce Simple Auction
• WooCommerce PDF Invoices & Packing Slip
• YITH WooCommerce Brands Add-Ons

b) Free Plugins

Dokan offers 5 completely free plugins for you. You can use these plugins for different purposes. Let’s check them: 

• Dokan PDF Invoice: You can easily create an unlimited number of invoices using this plugin. This plugin has a dependency on the WooCommerce PDF Invoices & Packing Slips plugin. 
• Dokan Product Duplicator: This free plugin is used to duplicate products in no time. 
• Dokan WPML Integration: If you want to enable your marketplace to multiple languages, you can use this free plugin. 
• Dokan Vendor Dashboard: You can provide your vendors with a smart dashboard to manage their activities in one place using this plugin. 
• Dokan WC Vendors Migrator: If you want to migrate from WC Vendors marketplace to Dokan multivendor marketplace, you can use this free plugin and get your job done easily. 

c) Dokan Mobile Apps

Dokan comes with two mobile apps for you. Both have different purposes to serve. These are the Dokan mobile apps: 

• Dokan Mobile App: The number of mobile phone users are getting increased everyday. To cope up with this trend, Dokan offers a mobile app. It helps your customers buy their products using their smartphone app rather than logging into your multi-vendor site using the web browser. Dokan mobile app is only available for the Dokan Paid Version.
• Delivery Driver App: The Delivery Driver App is the latest addition to the Dokan ecosystem. You can use this plugin to automatically assign drivers to transport vendor goods from vendor pick-up points to customer doorsteps. Also, delivery driver contact details, status, timeline, and live driver location on Google Maps can be tracked with this app. 

Dokan Support System 

Dokan provides several channels of support to help users with any issues or questions they may have. Here are some of the support options available:

• Documentations: Dokan has a comprehensive knowledge base that provides articles and guides to help users with different aspects of the platform. This resource includes step-by-step tutorials, FAQs, troubleshooting guides, and more.
• Community Forum: The Dokan community forum is a place where users can connect with each other, share their experiences, and ask for help. You can join Dokan FB group and follow Dokan Twitter channel to raise your voice if you need any clarification. 
• Email Support: Users can also reach out to Dokan’s support team (support@wedevs.com) via email. The support team typically responds within 24 hours to provide assistance with any issues or questions. 
• Live Chat: For urgent issues, users can also reach out to Dokan’s support team via live chat. 

Overall, Dokan’s support system is designed to be comprehensive and accessible, providing users with the help they need to make the most of the platform.

Dokan Pricing

Like any other multivendor plugin, Dokan also comes with various pricing with several types by businesses in mind. In this way, it makes it quite easier for the users to select their desired pricing plan along with their needs.

Here are the Dokan pricing plans for you: 

• Always Free: As you know Dokan is a freemium plugin, so, you can use this plugin completely free forever by choosing the Always Free plan. 
• Starter ($149/year): Best for creating a full-featured multi-vendor marketplace.
• Professional ($249/year): Do more with Dokan using powerful advanced features.
• Business ($499/year): Best for creating the ultimate and perfect multivendor store.
• Enterprise ($999/year): Perfect for those who are looking to reach greater heights with their marketplace. 

Dokan Pros and Cons 

We already have discussed everything about the Dokan plugin. Having said that let’s take a look at the pros and cons of the Dokan plugin at a glance: 

Pros 

• Dokan is an easy to setup plugin
• Supports multiple vendors in one marketplace
• Allows vendors to manage their own products and orders
• Provides detailed reports and analytics
• Comes with a free integration with a range of third-party plugins and themes
• Provides a customizable storefront for vendors
• Offers a range of payment and shipping options

Cons

• Some features may require additional plugins or addons
• May require some technical knowledge to set up and configure
• Dokan modules are not available for Dokan Lite

How to Use Dokan Plugin- Installation and Configuration 

Installing Dokan is easy. It’s the same as installing any other WordPress plugin. You can either install the plugin from the WordPress dashboard or download the plugin from WordPress.org.

Navigate to Admin Dashboard → Plugin → Add New → Click the search. Then type Dokan → Install → Activate.

Dokan will also provide a setup wizard that will help you easily set up your marketplace. Configuring Dokan is very easy by using its own Wizard.

If you still have any confusion go through this video tutorial.

You don’t need to install WooCommerce separately. When you install Dokan, it automatically installs WooCommerce.

Install a Dokan-Compatible Marketplace Theme

Now it’s time to install a Dokan compatible marketplace theme. The good news is that any theme that is compatible with WooCommerce is also compatible with Dokan plugin. However, Dokan has its own theme “Dokani” that you can use for your convenience.

You can find other themes in WP-Admin–> Appearance–> Themes.

Dokan Multivendor Plugin Alternatives 

Here we are going to compare Dokan multivendor plugin with its top 2 competitors using a comparison table. So that, you can check all the crucial data in one place. So, let’s check the table: 

This comparison table is supposed to help you choose the best suited multivendor solution for you. If you take a closer look at this table, you’ll be able to find out who is the winner among these plugins. 

Our Verdict- Is Dokan The Best WordPress Multivendor Plugin? 

It’s tough to say that Dokan is the best WordPress multivendor plugin. But we can show you some points where Dokan is a clear winner. Here are those points: 

• User-Friendly Interface: Dokan has a clean and intuitive user interface that makes it easy for vendors to manage their stores and products. This can save time and reduce the learning curve for new users.
• Customizability: Dokan offers a lot of customization options, including the ability to create custom templates, modify the vendor dashboard, and customize emails and notifications.
• Performance: Dokan is optimized for speed and can handle large amounts of traffic and transactions. This can help to ensure a smooth and seamless experience for vendors and customers.
• Integrations: Dokan integrates with a wide range of third-party plugins and services, including popular payment gateways, shipping providers, and email marketing tools. This can help to streamline your business processes and make it easier to manage your marketplace.
• Competitive Pricing: Dokan offers competitive pricing plans that are affordable for small and medium-sized businesses. It also offers a free version of its plugin with basic features, making it accessible for new businesses or those on a tight budget.

Ultimately, the decision to use Dokan over other multivendor plugins will depend on your specific needs and requirements for your online marketplace. It’s important to do your research, compare features and pricing, and read user reviews before making a decision.