7 Best A/B Split Testing WordPress Plugins & Tools

As a businessman, you should track what is performing best for your business and what’s not. It applies to both virtual and physical businesses. 

If you are an online business holder, you can easily know your website’s best-performing elements using A/B Split Testing WordPress plugins. On the other hand, you can also know what’s not performing well for your business. 

What’s an A/B Split Testing WordPress Plugin?

Ever wondered how you can optimize your website’s performance and user engagement? Enter the A/B Split Testing WordPress Plugin.

An A/B Split Testing WordPress plugin is a user-friendly tool that allows you to compare two or numerous versions of a webpage, post, or specific elements such as headlines, buttons, email campaigns, popups, images, etc.

This comparison helps you determine which version performs better regarding engagements, conversion, or other key metrics.

The ‘A/B’ in A/B Split Testing refers to testing two versions (A and B) against each other to see which yields better results.

This test has become an essential aspect of the digital world, significantly boosting conversion rates and user engagement. 

Boost Your Sale with WordPress A/B Split Testing Plugins

An A/B Split Testing WordPress plugin can unlock benefits and potential growth for your website.

These plugins can significantly help you improve your website’s performance, user experience, and conversion rates. Here are the key benefits of having an A/B Split testing plugin:

Stay Ahead of Your Competition: A/B testing fosters a culture of continuous improvement. Regularly testing and refining your site ensures that it evolves with your audience’s preferences and stays ahead of the competition.
Data-Driven Faster Decision Making: A/B testing allows you to make decisions faster based on user data rather than assumptions. Testing different versions of your content, design, or functionality lets you see which option performs better and make informed decisions.
Understand User Behavior: You can also test different elements on your site, such as headlines, images, forms, CTAs, buttons, and layouts. It helps you understand what resonates with your audience and what doesn’t.
Increased Conversion Rates: A/B testing aids you in detecting which version of a page, post, or element leads to more conversions, whether that’s sign-ups, purchases, clicks, or any other goal. By implementing the winning variation, you can significantly increase your conversion rates.
Reduced Bounce Rates: By testing different content and design variations, you can identify the elements that keep visitors on your site longer. A/B testing helps you create more engaging content that reduces bounce rates and encourages users to explore more pages.
Higher Return on Investment (ROI): A/B testing lets you get the most out of your marketing campaigns by detecting the most effective strategies. This ensures that your efforts lead to higher conversions and better ROI.
Clear Performance Metrics: A/B testing plugins provide clear, actionable metrics for each variation’s performance. You can easily see which version is more successful in achieving your goals.

Best WordPress A/B Split Testing Plugins

There are various plugins and tools available for A/B split testing. But not all of them are worth checking out. 

Today, we have enlisted some of the best tools and plugins to conduct A/B split tests on elements such as CTAs, URLs, page designs, etc. 

Let’s see the names of those plugins and their essential information. 

OptinMonster

Though OptinMonster is famous for being a lead generation plugin, it helps you run an A/B split testing to learn what works best for your customers. 

Opt-in Forms: Using OptinMonster, you can create unique opt-in forms and numerous marketing campaigns that include detailed conversion analytics and A/B split testing results. 

Great for Blogger: You will greatly benefit from the plugin if you are a blogger or marketer. A simple button click can create a split test to learn what converts the best.

Reduce Cart Abandon: The A/B Split test feature can also be used in OptinMonster’s advanced targeting & triggers, page-level targeting, etc., to reduce the cart abandon rate on your website. 

Create Different Audience Segment: It also helps you determine how your marketing campaigns or blogs perform for different audience segments such as mobile, desktops, and other geographic locations. 

Key Features

A/B Split Testing for Your Marketing Campaign
Advanced Built-In Analytics
Exit Intent Technology
WPForm Integration
Various Email Marketing Tools & CRM Integration
A/B Testing for Campaign Triggers & Rules

Price

Get the free version of this AB Testing WordPress plugin from the WordPress repository. The pricing of the pro version starts from $59.60 yearly for a single website.

Nelio AB Testing

Test Anything & Everything: Test everything, such as pages, posts, products, widgets, headlines, etc., using Nelio AB Testing. It allows you to run unlimited A/B Split tests on your site. 

Real-Time Reporting: It provides real-time data with easy-to-understand reports and automatic winner selection.

Test Subscription Plans: It is more than just an A/B split testing plugin since it allows you to test subscription plans for personal sites, business owners, or web agencies. 

Automated Process: Don’t worry if you are not good at technical coding, as the plugin does not require coding and automatically takes care of everything. 

Take Every Action from Dashboard: The clean and modern interface lets you easily set up experiments & tests, and variations of elements on your site. You never need to leave your WordPress dashboard since you can take all the actions from there. 

Test Theme’s CSS rule: Again, you can test your theme’s CSS rules to learn which design performs better. Besides A/B testing, it also lets you create heatmaps and click maps to get handy information about your visitors. 

Key Features

Run A/B Tests for Almost Everything
Create Heatmaps & Click Maps
Compatible With WooCommerce
Advanced Reporting
No Coding Required 
Clean & Easy-To-Use User Interface
Test Alternative Themes & CSS
Cloud Tracking (Pro)
Take All Actions from the WordPress Dashboard

Price

Try the free version first before jumping to the pro version. The price of the Pro Version of this WordPress AB Testing plugin starts from $348/ year for a single website. 

Hotjar

Heatmaps: Hotjar is one of the awesome A/B split-testing WordPress plugins you can use for several purposes. The plugin offers fantastic heatmaps, site recordings, surveys, and user feedback.

Learn User Interactions: Using Hotjar’s heatmap feature, you can visualize the behavior & interaction of your users. Again, you can use click heatmaps, move, scroll heatmaps, etc. The plugin helps you determine the cause of the early exit of visitors from your website. For instance, this WordPress A/B testing plugin lets you determine which forms take much more time to fill out, which fields are left blank, and which forms are never submitted. 

Request to Leave Feedback: Additionally, Hotjar allows you to recruit visitors to your website and request them to leave feedback for future development and improvements. 

Conduct Surveys: You can also conduct surveys, ask questions, and visualize the results. 

Key Features

Visualize User Behavior Using Heatmaps Feature
Recording of User Behavior & Interaction 
Conduct Survey & Ask Questions
Get User Feedback Directly On Your Website
Determine The Main Cause of When & Why Users Leave Your Site
Several Heatmap Types
Conversion Funnels

Price

Download the Free Version of this WordPress split testing plugin from the WordPress repository. To access the Pro Version, you must pay $39 per month.

Split Hero

Faster A/B Testing Process: Split Hero is the hero of the WordPress A/B Split testing plugin, as it helps you conduct A/B split testing in a faster and more accessible way. All you need to do is fill in the campaign details and start testing. 

Split Tests for URLs: It helps you choose up to 4 URLs and split them dynamically based on different metrics. After the measure, this A/B testing WordPress plugin lets you select the winner. Unlike most other plugins, it allows you to run split tests for URLs.

User Behaviour Investigation: Split Hero helps you discover why your audience clicks and increases the overall conversion. It lets you test different URLs against each other to see the better-performing link. 

Handle Everything from Dashboard: One of the remarkable features of the plugin is that it lets you handle several websites from one admin dashboard. Furthermore, the dashboard displays helpful information such as bounce rate, conversions, time on page, etc. 

Supports Major Page Builders: An even more interesting fact is that the plugin is compatible with all major page builders, including Elementor, Divi, Beaver Builder, Oxygen Builder, Brizy, WPBakery, and Gutenberg Block Editor. 

Key Features

URL Testing
Campaign Scheduling
Unlimited Client Accounts & Client Invitations
WooCommerce Integration
Supports Almost All Page Builders
Button Click Conversion Tracking
Page Conversion Goal
White Label PDF Reports

Price

If you want to try the plugin, you must purchase it, and its monthly pricing starts at $29.

Thrive Optimize

No Coding Required: Thrive Optimize is an addon built for the Thrive Architect, especially for people without coding knowledge. It’s a premium A/B testing WordPress plugin that effortlessly lets you set up an A/B split test. 

Four Easy Steps to Run A/B Split Tests: Creating an A/B split test using the plugin requires only four easy steps: Create the variant page, edit the page using a visual editor, select the conversion goal, and finally, start the test. 

Best for Simplicity Lovers: The plugin is straightforward and lightweight. Therefore, it excludes click-tracking, scroll maps, heatmaps, multivariate testing, traffic-geo targeting, etc. It is a perfect choice for people who are lovers of simplicity. 

Continuous Development: Furthermore, this A/B split testing plugin allows unlimited tests and page variations to improve your site continuously. You will get three conversion sets with the plugin: page visit, opt-in form submission, and revenue. 

Divide Traffic: One of the remarkable features of the plugin is that it lets you divide the traffic between the different variations to get exact split data. Again, you can see all important data in the dedicated dashboard, which is explained with informative charts. 

Key Features

Simple, Fast & Highly Effective A/B Testing
Unlimited Tests & test Variations
Three Conversion Goals
Custom Traffic Distribution
Detailed Reporting
100% Visual Editing
Automatic Winner Feature

Price

It is a premium-only plugin requiring at least $399 per year for a license.

VWO

Visual Editor & Code Editor: Visual Website Optimizer has been built for fast-growing companies. It is an advanced A/B split-testing WordPress plugin offering a visual editor and code editor. The code editor enables you to work with HTML, CSS, JavaScript, and jQuery to create more highly developed A/B split tests. 

Display Website’s Two Versions: The A/B split testing feature of the plugin allows you to display two website versions to different users simultaneously. After the test completion, it shows you the complete report.

Analytic Report: The report is highly customizable, displaying more detailed metrics such as improvement percentage, conversion rate, and signification benefit or loss.  

Run Split Test on Anything: Using the VWO, you can A/B test your headlines, forms, CTAs, navigation menus, designs & layouts, subtitles, etc. Furthermore, you can easily understand how your visitors interact with your website. 

Intuitive Dashboard: With the organized dashboard, you can get the complete data such as revenue generation, number of visitors, winner of the split test, variation conversion rates, etc. 

Key Features

Multivariate Testing
Point-and-Click Visual Editor
Code Editor
A/B Split test for Headlines, Product Descriptions, CTAs, etc. 
Split URL Test
Heatmaps
Multiple A/B Split Tests on The Same Page
Powerful & Highly Customizable Report

Price

The price of this premium plugin starts from $314 per month. 

Google Marketing Platform

An Amazing Tool to Run Split Tests: Last but not least, Google Marketing Platform is not an actual plugin. Instead, it’s a tool to let you conduct both the A/B split test, multivariate test, redirect tests, etc.

Google Analytics Integrated: The tool is integrated with Google Analytics. Google Optimize lets you set up the tests; however, Google Analytics tracks the statistics and results. 

Automatically Selects the Best Variation for You: You can run multiple variations on the same page to learn which performs better. It automatically launches the winning variation on your website so that you don’t lose out on conversions after the testing completion. 

Visual Editor: The feature that makes it remarkable is its built-in visual editor. The visual editor allows you to select and edit page elements without editing or writing codes. You can also run tests for different devices. 

Key Features

A/B Split Testing & Multivariate Testing
Google Ad & Analytics Integration
Responsive Visual Editor
Split URL Testing
Server-Side Experiments
Optimize Reports in Analytics
Experiment Scheduling
Google Analytics Goals

Price

Try the tool for free. 

Conclusion

So these are some of the best WordPress A/B Split testing plugins available. All enlisted plugins are qualified enough to run A/B testing and are easy to do. 

All you need is to analyze the elements on your website, see the less-performing elements, and finally change it to a better version. You can test page elements, pages, URLs, etc. 

Feel free to share your thoughts in the comment section. If you like the post, consider sharing it with friends and family on social media. 

Also, feel free to check out the other WordPress plugin lists below. You might need them.

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