9 Best WordPress Popup Plugins (Most are FREE)

Best WordPress Popup Plugins

Did you know you could turn your visitor into your customer by showing them the right offer at the right time? You can also grow your subscription list using WordPress popup plugins.

With the help of incredible popups, you can easily convince your visitor to subscribe to your email list. Naturally, every email marketing tool enables you to create popup forms.

But the deal is that the generic popup forms with those tools are often unattractive and fail to attract your visitor’s attention.

If you are significantly in need of a growing email list rapidly, you will require creating visually appealing popups.

Choosing the right one could be difficult. That’s why we have picked the 9 best WordPress popup plugins that will help you create awesome popups to increase visitors’ engagement and make them visit your site repeatedly.

So don’t wait. Grab your customer’s attention now with the help of the popup WordPress plugins, and skyrocket your business. 

So let’s get popping without any further due!


Active Installs


Free Version?






1+ million





Ninja Popups



Popup Maker




5+ million








Popup Builder



Powered By WP Table Builder


HubSpot is like a Swiss knife as it offers various business tools under one umbrella. Its unique popups turn every visitor into your customer by showing the popup at the exact time. 

The user-intuitive popup builder lets you create popups easily from scratch. You can even try their different popup templates to get started quickly. It has several popup types, such as slide-in boxes, drop-down banners, etc. 

It also allows you to set your popup appearance place and time so that you never miss the opportunity to turn your anonymous visitors into your business leads. These popups are highly customizable and work perfectly on all types of websites. 

Key Features

  • Responsive Popup Layouts
  • Different Popup Styles
  • Advanced Analytics
  • Integrates with Other Popup Builder
  • HubSpot CRM Integration
  • User-Friendly Popup Builder

Price: Get the free version from the WordPress repository. The pro version offers you more advanced functionalities, and the minimum cost is $18 monthly for a single website. 


OptinMonster is a drag-and-drop popup builder that lets you create a popup from scratch or can begin with an existing template.

This popup plugin for WordPress allows you to create stunning subscription forms, a sticky announcement bar, gamified spin-a-wheel opt-in forms, lightbox popups, floating bar popups, slide-in popups, and other types of creative popups for your site in no time.

It comes with cool features like popup A/B testing, email marketing integration, popup analytics, and much more, designed to boost your subscribers and sales.

Its smart targeting and personalization feature allows you to show the right popup message, to the right visitor, at the correct time.

Moreover, they are popular for their signature feature, which is Exit-intent popup technology. That turns your visitors into your customers and makes them get back to visit your site later by showing them lucrative offers before they leave your site. 

Key Features

  • Exit-Intent popup technology
  • Several popup types
  • Pre-built popup templates
  • Drag & Drop popup builder
  • Onsite targeting & Smart Page Targeting
  • Behavior-based personalization
  • Popup A/B testing
  • Popup targeting and personalization features
  • Popup triggers & behavior detection

Price: Get the free version of this most downloaded WordPress popup plugin for free. The plugin also features a pro version at different prices. The price starts from 9/month for a single site.


Bloom is another best WordPress popup builder plugins created by Elegant Themes. It allows you to create stunning popups easily either from scratch or by choosing templates.

With Bloom, you can create your popups directly from your WordPress dashboard. This dashboard includes detailed information on conversion rates, Bloom accounts, lists, opt-ins, and other related data. 

When it comes to the stunning opt-in form template design, Bloom doesn’t disappoint you. It comes with 100+ ready-made forms to get started with. Each template is top-notch and makes you feel the touch of professionals.

You will also get 6 opt-in display types and can customize the text, colors, images, animations, etc., the way you want. 

Key Features

  • 6 different display type popups
  • Popup triggers
  • 19 email marketing integrations
  • 100+ highly customizable pre-built templates
  • Highly targeted display settings
  • Bloom Dashboard
  • A/B split testing
  • Conversion and Email List Statistics
  • Top-notch support team

Price: Since Bloom is a premium-only WordPress popup plugin, you have to join their community. Their membership price starts from $89/year for unlimited websites.

Ninja Popups

Ninja Popups is an exclusive plugin that lets you create your targeted popups in minutes, not hours.

If you don’t have time to create one from scratch, you can choose from their 76+ ready-made popup designs, which are incredible in every way. Moreover, you can add animation effects to your popups. 

More than 74 animated effects are available to give a different look to your popup though you can always modify the color of popups to match your website’s color scheme.

Furthermore, if you desire to optimize your popups, it includes built-in analytics and A/B testing.

It also comes with Google Analytics Event tracking integration so that you can easily track your data and check other KPIs with charts to improve your popups. 

Like other popup plugins on the list, it offers popup targeting or triggering options. Its triggering option includes scroll depth, time, exit intent, user inactivity, click, etc. Besides, you can set different popups for your various pages depending on your goals.

Key Features

  • Drag & drop visual editor
  • Exit-intent popup
  • A/B split testing
  • 65+ popup templates
  • Social locker
  • Page-level targeting
  • 70+ animation effects
  • Email marketing integrations
  • Social network integrations
  • Google Analytics Event Tracking integration

Price: Ninja popup is a premium-only version that you can purchase from Codecanyon for $24 for a single site.

Popup Maker

Popup Maker is best known for its WordPress-specific targeting and triggering rules, particularly in the paid version.

It is also great for people who have a WooCommerce website, as it includes specific individual targeting rules dedicated to WooCommerce only. 

If you use their free version, you can set a popup trigger by clicks and time. Unfortunately, they offer their other triggering or targeting options only in the pro version.

You are allowed to target your popups by content, user, device, referral, query parameter, etc.

If you use WooCommerce, you can target your popups by purchase date, customer’s license or subscription status, and in the shoppers’ carts.

It comes with multiple opt-in popup types like lightbox popups, slide-in popups, sticky popups, notification popups, etc. 

Key Features

  • WooCommerce upsell popups (Premium)
  • WooCommerce cross-sell popups (Premium)
  • EU Cookie notices
  • Exit Intent (Premium)
  • Popup analytics (Premium)
  • Advanced targeting conditions (Premium)
  • E-mail opt-in popups, lead gen popups, and many more
  • Showing announcements
  • Popup triggers
  • Contact form integration

Price: You can get the free version from the WordPress repository. If you want to have those premium features, you have to purchase the plugin for $87/year for a single site.


Using Elementor, anyone can create almost everything, from the header to footer to every section of a webpage. But for creating popups, you need to purchase the Elementor Pro.

You can create any professional popups for specific reasons like capturing leads, making announcements, building login forms, content lock & upgrades, etc. 

Like the rest of the plugins, Elementor Pro offers you advanced targeting options too. Trigger a popup after a specified number of page views or a specified number of sessions.

You can also set your popup triggers based on scrolling, clicks, page loading, inactivity, and exit intent. 

One of the plugin’s most incredible features is that its great widgets let you create opt-in email forms, buttons, login forms, registration forms, etc.

This WordPress popup plugin is packed with more than 100+ professional popup templates to get started with, or you can get started from scratch. It is indeed one of the best WordPress popup plugins.

Moreover, showing specific popups on posts with particular tags, authors, or categories is also possible. You can control hiding the popups for users who logged in.

Key Features

  • Drag & drop visual popup builder
  • Precise targeting
  • Popup conditions
  • Popup triggers
  • Marketing & CRM tools integration
  • Exit-intent popups
  • Announcements
  • Email subscription popups
  • Unlimited customization

Price: Since the popup feature is only available in the premium version, you have to purchase this Wordpres popup plugin for $49/year for a single site.


With Sumo, you can grow your email list with its timed popup feature in no time. It aids you with social sharing and analytics with things like heat maps and a scroll box.

It’s secure and SEO-friendly since it is compliant with GDPR and the latest SEO of Google, so you get more conversions and generate a good income.

You can create modified popups through its pro version for people based on how your user got to your site. 

Display your desired popups across your site based on clicks, timers, or exit intent. It also comes with tons of popup templates to get started with.

You can adjust the color, text, fonts, and other elements of your popups with Sumo’s advanced customization and get mobile-optimized popups. 

Key Features

  • Visitor Targeting
  • Social media sharing
  • Advanced visitor targeting (Pro)
  • A/B testing (Pro)
  • Advanced email integrations (Pro)
  • Advanced analytics (Pro)
  • E-commerce features

Price: Get the free version of this WordPress popup plugin without spending a single penny. The pro version costs $39/month for a single website.


Icegram is a popular freemium plugin that helps you create the best popups and helps you design email opt-ins to grow your email list.

Icegram offers you 4 different opt-in types: lightbox popups, Header & footer action bars, toast notifications, and Slide-in Messengers.

Using this WordPress popup plugin, you can create unlimited popups of those four types, and they are highly customizable.

If you know how to code, you can add different coding languages to design the popup further. You can add custom HTML, CSS, and Java scripts.

With the help of advanced display targeting rules, you can define the time and appearance position of your popups.

Aside from this, you can also make engaging and interactive Call To Action buttons to redirect your visitors to any page you want. Unfortunately, it is available in the premium version only.

More exciting features like split testing, Geo-targeting, CTA actions, Analytics & Reporting, and Exit Intent, are available in the pro version.

Key Features

  • Mobile responsive popup design
  • 4 types of popups
  • Email marketing tool integrations
  • Multiple different opt-in forms
  • Supports custom HTML, CSS, and JS
  • Split testing
  • Geo-Targeting
  • Exit Intent

Price: Enjoy the free version of this WordPress Popup plugin for free. The pricing of the premium version starts from $129/year for a single website.

Popup Builder

Popup Builder plugin provides you the freedom to add unlimited popups with intense animated effects, themes, and modifying options.

Using the drag-and-drop popup builder, create amazing popups from scratch instantly. You can customize the popup easily and customize its themes, color, sizes, and many more.

Furthermore, it supports custom JS and CSS coding to make your popup look unique. The plugin is super easy to use. All you need is to choose the popup types and define conditions & designs.

You can also add popup opening and closing styles to make your popups look amazing.

With the free version, you can display image popups, subscription popups, and many more. But for the video popup, and exit-intent popup, you need to upgrade to their premium version.

This WordPress popup plugin also enables you to create social engagement for your popups since it lets you add social share and like buttons.

Key Features

  • Various popup types
  • Video popup, Exit-intent popup (Premium)
  • Custom JS and CSS supported
  • Highly customizable design and look
  • Polylang and WPML supported
  • Mobile-friendly responsive popups
  • Add like & share buttons
  • Popup opening and closing styles
  • Advanced targeting (Premium)
  • WooCommerce & Easy Digital Downloads targeting
  • Show social proof sales notifications (Premium)

Price: Download the free version of this WordPress popup plugin from the WordPress repository. To get the premium features, purchase their plugin for $49.95 for 2 websites.


It is the end of our today’s post regarding the 9 best WordPress popup plugins.

We hope you can finally choose the perfect plugin for you though all of the above top plugin builders are unique in their way. If you love to explore and discover, you should check out all of the above plugins.

But make sure, you try the free version first before jumping to the pro or premium version. You can also check out the key features section of each plugin and choose one.

Let us know if we’ve missed including any plugins to add to the list. Let us also know your thoughts in the comment section. Don’t forget to share this post on social media with your friends if you’ve liked the post. 

You can also check out our other posts related to WordPress plugins below.

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