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WP30

How to Highlight a Row or Column in WP Table Builder

Quick Answer

In the builder, click a cell in the column or row you want to feature, open Row & Column Control in the left panel and turn on Highlight this column or Highlight this row. Set Scale (100 to 105) to make it stand out, then click Save. Highlighting is a WP Table Builder Pro feature.

Highlighting makes one row or column slightly larger than the rest of the table, so it stands out. It is commonly used to feature a recommended product in a comparison table or the most popular plan in a pricing table.

Requirements #

ItemDetails
PlanWP Table Builder Pro
Plugin versionWP Table Builder and WP Table Builder Pro 2.0 or later
Time neededAbout 1 minute

Step 1: Select a cell in the row or column #

  1. Open the table in the builder.
  2. Click the empty space inside a cell (not the text) in the column or row you want to highlight. The left panel shows the cell name, for example Cell B3.
  3. Expand Row & Column Control.

Step 2: Turn on highlighting #

  • For a column, turn on Highlight this column.
  • For a row, turn on Highlight this row.

A Scale setting appears. It controls how much larger the highlighted row or column is, from 100 (no change) to 105 (5 percent larger).

WP Table Builder Row and Column Control with Highlight this column turned on and Scale set to 105

Step 3: Make the highlight clear #

Scaling works best together with a visual change:

  • Give the highlighted column a different background color with cell background colors or a row background.
  • Add a Badge or a Ribbon such as “Best value” or “Most popular”.
  • Make the button in that column a stronger color.

Click Save when you are done. The Highlighted Column and Highlighted Row templates on the Add New page show finished examples. See How to Create a Table From a Template in WP Table Builder.

Frequently asked questions #

How do I highlight the recommended plan in a pricing table?

Select a cell in that plan’s column, open Row & Column Control and turn on Highlight this column. Set Scale to 105, then add a badge or ribbon and a different background color.

What does the Scale setting do?

Can I highlight more than one column?

Is highlighting available in the free version?

Related docs #

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Updated on November 13, 2026